Marketing Analytics Program

Class Description

This comprehensive course covers the essentials of Marketing Analytics, equipping you with the skills needed to analyze marketing performance and optimize campaigns. You will explore advanced techniques for measuring the effectiveness of marketing initiatives, including Marketing Mix Modeling (MMM), attribution, causal inference, and incrementality testing.

Learn how to use data to make informed decisions, allocate marketing budgets effectively, and measure the true impact of marketing efforts. This course is ideal for marketers, data analysts, and business professionals who want to master the art of data-driven marketing.