About Abiola Obembe
With over 8 years of experience spanning marketing sciences, data analytics, and teaching, Abiola Obembe is a seasoned professional skilled at leveraging data-driven insights to drive business growth. During his PhD program, Abiola served as a lecturer, where he discovered a passion for mentoring and inspiring the next generation of data professionals through engaging, hands-on instruction.
Currently, Abiola works at Track OMC within the Omnicom Precision Marketing Group (OPMG), delivering precisely targeted, impactful customer experiences at scale for leading brands and organizations. By optimizing campaigns, designing predictive models, and creating interactive dashboards, he drives measurable success and helps transform decision-making processes. His technical expertise spans Python (Certified Python Associate Developer - PCAP), Tableau, Power BI, and machine learning, with a focus on bridging the gap between advanced analytics and actionable business strategies.
Known for his ability to simplify complex concepts and communicate effectively with diverse audiences, Abiola combines academic rigor with real-world application to solve problems and unlock potential. Whether leading strategic initiatives or mentoring aspiring data professionals, he thrives on creating innovative solutions and delivering growth.

Areas of Expertise for Mentorship, Training, or Coaching:
✔️ Marketing, Growth, and Product Analytics
✔️ Breaking into Data Analytics and Data Science
✔️ Teaching Analytics Techniques: EDA, Statistics, Hypothesis Testing, Object-oriented programming
✔️ Data Science: Experimentation, Machine Learning, and Python-based Analytics
✔️ AI Techniques: Machine Learning, Deep Learning

Speaks

English (Advanced)